A modern take on the elegant, sometimes eccentric, classic English Victoriana style, we create ‘forever’ dresses with timeless style for modern day feminine cool.
Clothes to be loved and lived in - everyday.
We launched O Pioneers in the Autumn of 2019 - a fully independent, female-led business - with the sole aim of making beautifully crafted, British-made, timeless pieces of clothing in a thoughtful, considered and sustainable way. The kinds of things we wanted to wear!
'Forever Clothing' made from iconic Liberty prints that will last a lifetime. The antithesis of "Fast Throwaway Fashion".
From its earliest inception we set about creating collections in small runs, right here in London Town, in collaboration with some extremely talented ladies using skills honed over a lifetime.
And in doing so, bringing you unique and exquisite forever pieces to love, cherish and wear for ever.