Come and visit our new shop at 76 Marylebone Lane, London, W1


Forever dresses, not to be saved for best.

Taking inspiration from vintage designs and the romance of dressing up; we create wearable, everyday dresses with timeless style for modern day, feminine cool.

We focus on simple and flattering designs made by local seamstresses in Liberty prints and heritage fabrics. All our clothes are limited editions and some, one-offs.

We are proud of every single item we produce safe in the knowledge that no body or place was exploited in the making. Forever dresses not to be saved for best!

New In

We don't just make dresses...

More delights

We also make other goodies designed to go perfectly with our dresses

In the Press

we're creating a bit of a buzz!

Garments to love, forever

Moving away from fast fashion, we're focused on creating special, well-made pieces to add to your wardrobe not for just one season, but forever. 

Our goal is to help you curate a wardrobe with fewer but better items. To design and craft our pieces we work with local, mainly female-led, businesses, independent artisans, craftswomen and a skilled team of seamstresses and knitters.

We believe in creating easy-to-wear, beautiful and timeless pieces. We are transparent about where your garment came from and who made it, which is why you'll find the name of the seamstress written on the care label.