Visit us in store too! 76 Marylebone Lane, London, W1U 2PR


Made in the UK

All our clothes are made by skilled seamstresses in and around London. Our woollens are hand-knitted by our wonderful team of home knitters including our mums!

Forever Quality

We’re old-fashioned kinda gals and love the old ways of doing things! To that end everything we make is made right, utilising age old skills honed by our makers in crafts such as sewing, knitting, patchwork, applique and embroidery

Small Scale Production

We only make in small runs and limited editions to avoid waste and to ensure that your purchase is as individual and unique as possible.


We make mindfully using Liberty prints and heritage fabrics in small quantities. We design and make everything here in London to reduce carbon footprint and establish good working relationships with our makers. We ship using reusable/recyclable packaging

Forever Dresses
For Every Day

A modern take on the elegant, sometimes eccentric, classic English Victoriana style, we create ‘forever’ dresses with timeless style for modern day feminine cool.

Not to be saved for best.

All Love, Clara & Tania xx

Buy well, wear forever

We launched O Pioneers in the November of 2019 with the sole aim of making beautifully crafted, timeless pieces of clothing always made in a thoughtful, considered, kind and sustainable way.

Clothing that will last a lifetime and beyond. The antithesis of "Fast Throwaway Fashion".

From its earliest inception we knew we wanted to create clothing that would do the least damage to our planet and make sure to celebrate and give the utmost respect to of all our incredibly skilled makers.

We continue to strive every day to fulfil our philosophy by bringing you exquisite forever pieces to love, cherish and wear for ever and ever and ever

All Love,

Clara & Tania xx

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More Delights

Visit Us in Store

Free UK Delivery

We offer this for all orders over £300 (within the UK)

Secured payment

We use ShopPay, PayPal and GPay payment methods, to ensure your purchase is secure


We will refund all items within 21 days of purchase

Alterations and repairs

Now offering an easy breezy alteration and repairs service with SoJo for all UK customers