Our Liberty Print clothes are made in London in small runs by select ateliers and individual seamstresses.
All our knitwear is designed by our mums and knitted by a group of wonderfully talented home knitters dotted around the UK.
So when you buy O Pioneers, you are investing in a truly unique piece of 'Honest Luxury', made consciously and carefully, just for you.
We launched O Pioneers in the Autumn of 2019 - a fully independent, female-led business - with the sole aim of making beautifully crafted, British-made, timeless pieces of clothing in a thoughtful, considered and sustainable way. The kinds of things we wanted to wear!
'Forever Clothing' made from iconic Liberty prints that will last a lifetime. The antithesis of "Fast Throwaway Fashion".
From its earliest inception we set about creating collections in small runs, right here in London Town, in collaboration with some extremely talented ladies using skills honed over a lifetime.
And in doing so, bringing you unique and exquisite forever pieces to love, cherish and wear for ever.